WWE has been quietly stepping up their efforts to go head-to-head with All Elite Wrestling and according to a new report, the goal isnt just competition, its elimination.
Throughout 2025, WWE has counter-programmed several of AEWs major pay-per-views with NXT premium live events, but the strategy appears to be intensifying. Multiple outlets have reported that an as-yet-unannounced WWE event, headlined by Brock Lesnar vs. John Cena, is scheduled for the exact same day as AEW All Out on September 20. On top of that, WWE is considering shifting John Cenas final match so it directly clashes with AEW Worlds End.
Dave Meltzer reported on Wrestling Observer Radio that WWEs aggressive counter-programming is part of a much bigger plan one that could completely reshape the wrestling industry if it succeeds.
According to Meltzer, WWEs concern is tied to AEWs long-term TV future with Warner Bros. Discovery. AEWs current U.S. media rights deal runs through the end of 2027 and is worth $555 million, with an option for a fourth year that would bring in an even bigger payday. WWE is reportedly worried that a renewal at a higher rate would make AEW incredibly profitable. Before going into the details, Meltzer explained that WWE even considered moving a December event to get directly in AEWs way.
He then laid out the bigger picture behind WWEs motivations.
If WWEs strategy works, AEW could be forced into a significantly weaker position by the end of their current deal leaving TNA as the clear number two promotion under WWEs shadow.
This level of direct targeting between the two companies shows just how high the stakes have become in the wrestling industry. The next few years could determine whether AEW cements itself as a lasting powerhouse or finds itself fighting for survival.
Do you think WWEs plan to push AEW out of the picture will work, or will Tony Khans company emerge stronger from the fight? Please share your thoughts and feedback in the comment section below.
