Eric Bischoff believes WWEs blockbuster move to ESPNs streaming platform isnt just a win for fans its a potential goldmine for the companys business.
Speaking on his 83 Weeks podcast, Bischoff said the most exciting part for him has little to do with in-ring action and everything to do with the long-term business implications. He explained that the deal represents a major shift in WWEs reach, pushing it even deeper into mainstream culture.
Bischoff admitted that his interest lies more in the business side than the in-ring product, and from that lens, the ESPN deal is a big opportunity.
From there, Bischoff predicted a dramatic shift in WWEs sponsorship and advertising numbers once the deal takes effect and the company starts reporting those results publicly.
For Bischoff, the partnership isnt just about streaming WWEs biggest shows to more households its about opening the door for advertisers who have stayed away in the past, ultimately creating a massive new revenue stream for the company.
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Do you think Eric Bischoff is right and the ESPN deal will completely change WWEs advertising game? Please share your thoughts and feedback in the comment section below.
