Tony Khan is opening up about a noticeable shift in All Elite Wrestlingand why the company no longer takes direct shots at WWE like it did in its early years. The update came during The Coach and Bro Show, when Vince Russo pushed Khan to bring back that old edge and go after WWE again, arguing that the company is currently in a vulnerable position. Instead of taking that advice, Khan made it clear his mindsetand AEWs strategyhas changed over time. He started by explaining that AEWs early identity was built on a rebellious tone, but that phase has now passed as the company has become more established. Khan then shifted to how that evolution has impacted the way he approaches growth, making it clear hes no longer interested in using the same tactics from AEWs early years: I do want to grow my fanbase, but the way I do it now will be different from how I would have done it six or seven years ago. Tony Khan also acknowledged Russos perspectivebut pushed back by explaining that success doesnt come from copying one formula, even if it worked in the past for others. Khan continued by making it clear hes still open to outside ideasbut only to a point, as hes now focused on refining his own approach rather than reacting to others. That high road approach is something Khan leaned into heavily, suggesting its been intentionaland effective. He closed by framing the shift in more personal terms, making it very clear that his recent approach isnt about avoiding conflictbut about whats worked best for him. This makes it clearAEWs tone isnt changing by accident. According to Tony Khan, the company has moved past its rebel phase and is now focused on growth without directly targeting WWE. Do you think AEW is better off taking the high road, or should they bring back the edge and start taking shots at WWE again? Share your thoughts and feedback below. Please credit Ringside News if you use the above transcript in your publication. G Add as a preferred source on Google
