Triple H Makes Backhanded Comment About AEW Booking's Lack Of Creative Reasoning

During the All-In podcast, Triple H spoke about WWEs creative philosophy. He compared WWEs approach to mixed martial arts. He said that while MMA is built on real competition, it still relies on personalities to attract fans. It is also hard to miss the fact that AEW also books much like UFC, where Tony Khan plugs wrestlers into matches without any build.

Triple H said WWE is focused on stories, not match quality. That is a big difference between the two, because WWE is sports entertainment. AEW may book things because its a great match, but WWE doesnt do it that way. They work on good stories instead.

Triple H continued by explaining how WWE builds on traditional storytelling structures. WWE isnt about the quality of a match, or the amount of near falls that one match might have, but its the story of it all that hooks fans into an angle.

Triple Hs comments certainly reflects WWEs focus on characters and long-term narratives. This is something that they have focused on for years, dating back to Vince McMahons days with the company. They dont build toward fights like boxing, because they are presenting a fresh angle to continue a storyline each week. This approach is also noticeably different from other wrestling promotions like AEW and NJPW, which often highlight in-ring performance.

AEWs product has certainly been criticized for a while, as Tony Khan loads his cards with matches without any storyline reason to book it. Only time will tell which strategy wins out, but WWE is certainly happy with how things are going right now.

Whats your take on WWE building long-term booking versus how Tony Khan books things? Let us know what you think in the comments section!