If youve been hoping WWE tickets would finally get cheaper, dont hold your breath. TKO President Mark Shapiro has already made it clear not only are prices staying high, theyre likely going even higher.
During the Goldman Sachs Communacopia + Technology Conference last month, Shapiro broke down WWEs live event pricing strategy and made one thing very clear: the company isnt close to its ceiling when it comes to profitability per fan. And unlike UFC, WWE still has room to grow and theyre planning to do exactly that.
He even pointed to UFCs recent record-breaking gate in Chicago as proof that WWE can push harder:
So whats been holding WWE back from tapping into that same level of revenue? According to Shapiro, it all comes down to the way Vince McMahon handled pricing in the past.
That message directly contradicts a recent report by Wrestling Observer Newsletters Dave Meltzer, who claimed in his October 17, 2025 issue that advances are going down signaling the end of the boom period and that WWE may reduce pricing to compensate. Meltzer also suggested that layoffs and AI integration could follow if Silver Lake overreacts to any downturn.
But Shapiros own words spoken before Meltzers report flat-out debunk those claims. Ticket pricing isnt tied to TKOs debt load or fear of a slump. Shapiro addressed that back in May at the JP Morgan Conference:
Theres no rollback coming. WWE is leaning into premium pricing, not pulling away from it. The reality is simple: WWEs business is booming, and TKO wants every seat to earn top dollar.
With that in mind, fans may want to brace themselves the next time you try to grab front row for a PLE, your wallets going to feel it.
Do you think WWE is risking long-term fan loyalty by jacking up ticket prices? Please share your thoughts and feedback in the comment section below.
