Bruce Prichard is pulling back the curtain on how WWE creative works in 2026 and according to him, its a very different machine than it used to be. Speaking on the February 21, 2026 episode of Something to Wrestle, Prichard compared todays creative process to the early days when just a handful of people handled everything from writing to producing. He revealed how WWE has a much more collaborative structure compared to the past. Prichard explained that WWE operates with a full creative team, where multiple voices contribute to shaping storylines across WWE Raw and WWE SmackDown. He described a collaborative environment where ideas are constantly being pitched and refined. According to Prichard, the structure involves both small creative groups and larger team meetings. For someone who has been part of WWE creative since its earlier eras, the shift is noticeable especially because many of todays writers didnt come up through wrestling. Even then, Prichard made it very clear that while the structure may have evolved, the core objective remains the same. In other words, WWE storytelling in 2026 is more collaborative, more layered, and more corporate than ever but at its heart, its still about turning ideas into weekly television. Do you prefer the old-school creative model with fewer voices, or the modern writers room approach WWE uses today? Please credit Ringside News if you use the above transcript in your publication. G Add as a preferred source on Google
