WWE just revealed another edition of WWE 2K26, and once again, Triple H is front and center. The company officially announced the King of Kings Edition with The Game on the cover, confirming pre-orders open January 30 and that the title is still expected to land in its usual March release window.
The reveal came with a trailer built around Paul Heyman pitching increasingly ridiculous cover concepts. The clip was shared by Triple H himself on social media alongside the message:
This makes the King of Kings Edition the third confirmed WWE 2K26 variant, following the Attitude Era Edition and the Monday Night Wars Edition. Notably, none of the trailers released so far have included actual gameplay footage, leaving fans with branding, themes, and coversbut few concrete details about how the game will actually play.
That growing emphasis on branding over substance became a major topic of discussion on The Coach and Bro Show, where Jonathan Coachman dropped the news on Vince Russo live and walked him through the revealed covers. Coach repeatedly insisted it wasnt a joke, swearing the covers were real, while Russos reaction shifted from disbelief to open frustration. Russo laid out his philosophy on star power and company identity before turning his attention directly to Triple Hs positioning.
He then contrasted Triple Hs visibility with how Vince McMahon handled his own on-screen role during WWEs peak years.
From there, Russo turned his attention back to the modern product and the visual dominance of Triple H across WWEs branding.
Coachman didnt push back. Instead, he doubled down by revealing just how extensive the branding push appears to be. He then questioned the basic business logic behind centering a non-active performer as the face of a modern product.
Coachman framed the issue through the lens of old-school WWE priorities, where business metrics mattered more than internal branding.
Russo closed his side of the discussion with a comment that sounded half-joking but didnt feel entirely unserious.
Right now, WWE 2K26 has plenty of editions, plenty of marketing, and plenty of Triple Hbut still no gameplay to show for it. Whether this strategy builds hype or turns fans off remains to be seen, especially as more covers and variants are likely still on the way.
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