Fans hoping for the return of brand-exclusive premium live events might want to put those dreams on icebecause WWEs hands are tied by ESPNs checkbook.
During the latest Fightful Q&A, Sean Ross Sapp was asked if WWE would ever bring back brand-split PLEs to give underused talent more exposure. But as it turns out, the decision isnt just a creative oneits a business call dictated by WWEs media rights partner. Sapp dropped the truth bomb, revealing that ESPNs current deal doesnt allow for separate Raw and SmackDown shows unless they pony up more cash.
According to Sapp, this format actually helped WWE for a while by allowing more marquee matches to air on weekly TV instead. But the core issue is simple: unless ESPN decides to change the terms of their deal, WWE has no incentive to go back to brand-exclusive events.
In short, its not about talent, TV time, or roster depthits about contracts. And right now, ESPN owns the format. If youve been wondering why dual-brand PLEs have become the new normal, now you know. The old-school format isnt coming back anytime soon unless theres a big change in the money department.
What do you think? Would brand-exclusive PLEs help showcase more talent, or is the current format better for storytelling and star power? Drop your thoughts in the commentswe want to hear from you.
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What do you think? Would brand-exclusive PLEs help showcase more talent? Please share your thoughts and feedback in the comment section below.
