Coco Gauff has become the face of yet another major brand as the reigning French Open champion confirmed a collaboration with Mercedes-Benz.
Last week, Sportico revealed its annual list of the highest-paid female athletes for 2025. For the second year in a row, Gauff landed at the No. 1 spot after bagging a total of $31 million this year. the American tennis star earned $8 million from prize money, while the rest $23 million came through sponsorship and endorsement deals.
A couple of days after the Sportico list came out, Gauff landed a deal with one of the most luxurious and prestigious car makers in the world.
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"Power. Precision. Play without limits," Mercedes captioned their post when announcing the world No. 3 as their newest ambassador.
Gauff on starting 'a special partnership' with Mercedes
"For me, tennis has always been about more than just winning. It's about growth, passion and determination. That's why this partnership with Mercedes-Benz feels so special," the former world No. 2 said in a statement.
Before joining Mercedes, Gauff also signed deals with New Balance, Head, Rolex, Bose, UPS, and American Eagle, Baker Tilly, Fanatics, Carol's Daughter and Ray-Ban Meta.
Meanwhile, in one of her past interviews, Gauff claimed that she would never collaborate with a brand that she did not find authentic.
"With all my brands, I try to make sure it's something that I do and use. I've had opportunities that I've turned down because I just knew it wasn't authentic to me," the 21-year-old said.
