Coco Gauff is the highest-paid female athlete on Sportico's annual list after reportedly netting a total of $31 million this year.
This year, Gauff collected $8 million in tournament prize money and $23 million more through her sponsorship and endorsement deals.
Aryna Sabalenka, who went through the entire season as the world No. 1, is second on the list with $30 million pocketed in 2025. $15 million came via a tournament prize money, while the remaining half came through her off-court endeavors.
Reigning Wimbledon champion Iga Swiatek comes in third place with $23.1 million earned this year. The Pole netted $10.1 million by competing on the Tour, and $13 million through endorsements.
ADVERTISEMENT
Gauff is Sportico's highest-paid female athlete for the third year in a row
Gauff landed some pretty nice sponsorship and endorsement deals very early in her career. But after becoming a Grand Slam champion at the 2023 US Open, she became even more attractive to major brands and has since significantly grown her endorsement portfolio. The 21-year-old's sponsorship deals list includes New Balance, Head, Rolex, Bose, UPS, and American Eagle, Baker Tilly, Fanatics, Carol's Daughter and Ray-Ban Meta.
In one of her interviews, Gauff explained that she only wants to collaborate with someone and something she finds "authentic."
"With all my brands, I try to make sure it's something that I do and use. I've had opportunities that I've turned down because I just knew it wasn't authentic to me ... [There are] silly things that I could have sat there and put my face on, and no one would ever know, but I know that's not what I do. I'd rather not do something that I know I don't really use, because it's not fair to my audience to lie," two-time Grand Slam champion Gauff told Forbes.
