George Barrios is ready to break his silenceand hes putting it all in a book.
PWInsider.com has confirmed that the former WWE Co-President is working on a memoir set for release in June 2026, and the working title pulls no punches: Sometimes Wrong but Never in Doubt: How a Cuban Kid from Queens Transformed WWE.
The promotional pitch for the book is already making the rounds in the publishing world, and it sounds like Barrios is ready to spill on his journey from nearly flunking out of high school to helping build WWE into a global empire.
The book promises more than a victory lap. It dives into Barrios upbringing in a small Queens apartment near LaGuardia Airport, the challenges of growing up as the son of Cuban immigrants, and the personal grit that propelled him through corporate America.
Barrios held the title of Co-President of WWE alongside Michelle Wilson until Vince McMahon suddenly fired both in 2020. That setback didnt keep him down for long. He went on to co-found Isos Capitaland then, in a twist few saw coming, McMahon brought him back three years later.
According to early publishing materials, Sometimes Wrong but Never in Doubt will deliver a mix of memoir and business strategy, aimed at readers of Shoe Dog, The Hard Thing About Hard Things, and Good to Great. Expect it to cover Barrios vision for WWEs digital dominanceincluding launching streaming well before other sports leagues followed suitand how he made the company a YouTube juggernaut with over a billion followers. The book promises to offer:
- A blueprint for transforming undervalued legacy businesses
- First-hand insight into navigating corporate power struggles
- Hard-earned lessons in bouncing back from career setbacks
- Strategic thinking on how to disrupt before being disrupted
Barrios story is equal parts immigrant hustle and boardroom warfareand if the early descriptions are anything to go by, hes not holding back.
WWE fans, corporate insiders, and entrepreneurs might want to mark June 2026 on their calendars. This one sounds like its going to pull back the curtain on a lot more than just streaming numbers.
George Barrios helped build WWEs business empireand then got booted out of it. Now hes telling his story his way.
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