With the 2025 Formula 1 Qatar Grand Prix on the horizon, one of its most high-profile attended figures turned out to be none other than Novak Djokovic. For those involved in sport and business, this visit is more than expected.
The Serb, who has been Global Brand Ambassador and Wellness Advisor for Qatar Airways for a year, made a stop at Lusail International Circuit on the eve of the Grand Prix weekend.
Thus, Novak delighted both motorsport and tennis fans. Djokovic's visit underscored the growing intersection between high performance sport and overall wellness, a field he has invested deeply in.
The 24-time Major winner is co-founder and public face of the cutting-edge Regenesis recovery pod. With Qatar Airways as a partner, Novak is actively promoting a holistic approach to athlete health, recovery and longevity.
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After all, no one knows more about that than him. At Lusail, the Belgrade native toured the paddock and mingled with members of the Formula 1 community, including Franco Colapintoand staff.
As always, Djokovic embraced a genuine enthusiasm for racing and the highest tier of motorsport. The 38-year-old presented the wellness capsule concept, highlighting the synergy between physical performance, recovery and global travel.
With his dual role of tennis icon and wellness innovator, Novak has positioned himself as a bridge between elite sports disciplines, extending his legacy far beyond the tennis court.
For many watching, the image of Novak standing on the same asphalt as roaring F1 machines sent a powerful message of excellence, discipline and resilience.
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His presence helped cast a spotlight not only on racing but on the growing culture of athlete well-being and cross-sport collaboration. From Major crowns to wellness ventures, the 38-year-old continues to expand his legacy.
While increasing his interests for the things not directly related to the tennis court, Djokovic remains one of the world's best players, wrapping up the season in the top-4 and hoping for more good runs in 2026.
But first, he will enjoy the high-octane racing in Qatar.
