Next season, the PGA Tour will return to Austin, three years after the last WGC Match Play event at the Austin Country Club.
From November 12-15, 2026, the Fazio Canyons Course at the Omni Barton Creek Resort & Spa will host a Fall Series event (the part of the season in which players who did not participate in the Fedex Playoffs play for the following season).
Pga Tour, schedule
The return of the PGA Tour to Austin also marks the debut of a new sponsor, whose history significantly reflects the evolution of our sport's fan base.
The history of Good Good Golf fully reflects the evolving importance of social media platforms, and YouTube channels first and foremost, in the world of amateur and then professional golf.
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Four friends who met on Kansas City's public courses in the early 2000s embarked on a journey that led them in 2020 to create a brand, Good Good (the term used when they give each other putts), and to gradually enrich it with activities and content, making them part of the elite of content creators.
The PGA Tour and LIV Golf have competed (also in this area) to secure deals with the most prominent representatives of the category, seeking to "capture" their followers, the new generation of golfers.
The debut of the Good Good Championship (this will be the title, editor's note) marks a shift in role and an evolution for Kansas City YouTubers.
The cost of sponsoring a PGA Tour tournament ranges from $12 to $15 million (since it's a Fall Series event, perhaps a little less), and considering that... As the Tour stated in its press release, this is a "multi-year agreement," and the financial commitment is certainly significant.
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Matt Kendrick, co-founder and CEO of Good Good, said:
"This tournament addresses the theme of uniting our online and live communities."
"The PGA Tour and Omni Hotels & Resorts have truly understood and embraced our mission to make golf more inclusive and exciting."
The Rules of Golf are a set of standards and procedures by which the sport of golf should be played. They are jointly written and administered by the Royal & Ancient Golf Club of St. Andrews, the governing body of golf worldwide, except in the United States and Mexico, which are governed by the United States Golf Association. An expert committee composed of members of the R&A and the USGA oversees and refines the rules every four years. The latest revision took effect on January 1, 2016. Amendments to the Rules of Golf are generally divided into two main categories: those that improve understanding and those that reduce penalties in certain cases to ensure balance. The rulebook, entitled "Rules of Golf," is published regularly and also includes rules governing amateur status. In Italy, the Italian Golf Federation is responsible for overseeing competitions by enforcing the rules issued by the R&A, ensuring that these rules are observed by clubs, associations, and their members, and managing the resulting sporting justice, protecting their interests abroad.
