The nWo might still be one of the most iconic factions in pro wrestling history, but its mastermind, Eric Bischoff, isnt seeing a dime from its continued merch success. Even in 2025, nWo shirts are among WWEs top sellersbut Bischoff says hes left completely out of the payday.
On a recent episode of 83 Weeks, Bischoff opened up about the irony of creating the nWo and watching others cash in while he remains empty-handed. He explained that as a Turner Broadcasting executive, he never had ownership rights to the factions intellectual property. Setting the record straight, Bischoff explained why he doesnt earn royalties from nWo merchandise:
While Scott Hall, Hulk Hogan, and Kevin Nash all scored lucrative WWE deals that included cuts of merch sales, Bischoff stayed behind the scenes. That decision may have cost him long-term.
Bischoff added that Kevin Nash isnt shy about sharing just how much the nWo brand still pays off:
Despite being the man behind the curtain who launched the revolutionary faction that helped change wrestling in the late 90s, Bischoff remains cut off from its financial legacy. Meanwhile, Nash and others continue to profit from a brand that wouldnt exist without Bischoffs vision.
Wrestling fans might wear the black and white proudly, but the man who created it? Hes still watching from the sidelineswithout a royalty check.
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