WWE and ESPN officially kicked off their new partnership with WrestlePalooza on September 20, and fans were quick to notice WWE Superstars flooding ESPN airwaves in the days leading up to the show. But whats next? Will SportsCenter regularly cover WWE like it does traditional sports?
According to ESPN President of Content Burke Magnus, the answer is yeseventually.
Speaking to Richard Deitsch on the Sports Media podcast, Magnus explained that ESPN is currently navigating how WWE coverage will evolve now that the deal is active. For now, the networks focus has been launching the partnership and building awareness around WrestlePalooza.
As the relationship moves past the initial rollout, ESPN is working through the long-term game plan for covering WWE content across its platforms. While Magnus didnt give exact details, he made it clear that WWE has a place within ESPNs ecosystemeven if the presentation is different.
He added that ESPN respects the entertainment side of WWE, even if the matches are scripted.
So while ESPN isnt ready to reveal the full rollout plan, the commitment is thereand WWE coverage beyond just promos and PLE build-up is definitely on the table.
What kind of WWE coverage would you want to see on ESPN? More match breakdowns? Superstar features? Please share your thoughts and feedback in the comment section below.
