Manchester United fans can now quite literally wear some of the clubs greatest memories, thanks to a striking collaboration between designer Hattie Crowther and fan platform UtdCultur.

The capsule, titled 'Culture, Not Clout', takes three unforgettable moments from Uniteds history and embeds them into hand-crafted shirts.

The most recent memory chosen is Amad Diallos dramatic FA Cup winner against Liverpool in 2024, his celebration stitched across a replica of the 2022/23 away shirt.

Wayne Rooneys famous overhead kick against Manchester City in 2011 one of the most replayed goals in Premier League history is immortalised on the 2015/16 home shirt. And finally, Ole Gunnar Solskjrs treble-clinching strike in 1999, complete with his knee-slide celebration, has been worked into a 2012/13 home kit.

Hattie Crowther x UtdCultur.
Hattie Crowther x UtdCultur. / Instagram


Each shirt has been carefully reconstructed from authentic United jerseys, with small details added to capture the spirit of the moment. One features the tongue-in-cheek phrase A toe poke? Treble. inside the collar, a nod to Solskjrs legacy.

Crowther, already known for transforming football shirts into unique fashion pieces, and UtdCultur, a platform dedicated to the heart of United fandom, describe the shirts as a way to "wear the memories that made us."

That they certainly do.


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Publisher: 90min

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