WWEs Advance Ticket Sales Hit 3-Year Low After Fans Catch Onto Price Tricks

On a recent episode of Wrestling Observer Radio, Dave Meltzer broke down the concerning trend plaguing WWEs domestic shows. According to him, the companys early ticket salesoften used as a key gauge of fan enthusiasmare starting to crash.

Meltzer clarified that while overall attendance still looks decent thanks to last-minute purchases and walk-up crowds, the advance numbers are slipping in a way that hasnt been seen since early 2022before Cody Rhodes returned and sparked WWEs recent boom.

So whats driving this shift? Meltzer pointed to fan frustration over inflated ticket prices and inconsistent value. He explained how the word has spread among fans who bought tickets early, only to find out they were sitting beside others who paid significantly less:

That kind of sticker shock has conditioned fans to wait it out. Instead of pre-ordering months ahead of time, fans are now waiting until the eleventh hour, hoping for price dropssometimes scoring the exact same seats for thousands less.

And thats where things could start to backfire. If fans dont feel pressure to buy early, or see no value in doing so, WWE could eventually see arenas that dont fill at all. Meltzer didnt call out any specific shows by name, but stressed that this growing pattern is real and concerning.

This comes at a time when WWE is charging its highest-ever prices for premium experiences. WrestleMania 42s front row seats? Reportedly $70,000 for the full weekend. Even Rows 2 and 3 will cost fans between $35,000 and $50,000. As of now, it looks like fans may be checking their wallets before rushing to grab those seats.

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