Vince McMahons next act in the world of business just got a visual identity.
On July 7, a trademark filing revealed the official logo for McMahons new company, 14TH & I confirming the branding for his next major venture in the entertainment and investment space. The logo, which features a bold 14TH & I design, was included in a fresh application with the U.S. Patent & Trademark Office.
According to the filing, the trademark covers entertainment services, namely, production and development of scripted television and digital programming, as well as private equity fund investment services; financial services, namely, management of private equity funds, private equity fund investment services, and financial portfolio management.
Despite McMahons deep roots in pro wrestling, it was previously reported that theres no current indication the new company will involve itself in the wrestling business.
McMahon, who stepped down as Executive Chairman of TKO in January 2024 following a lawsuit filed by former WWE employee Janel Grant, has remained a polarizing figure. Legal issues still hang over his legacy, but that hasnt stopped him from building again.
The name 14TH & I pays homage to the old headquarters of Capitol Wrestling Corporation WWEs predecessor located at the corner of 14th and I Streets in Washington D.C. Its a nod to his familys legacy while carving a new path forward. The company has already launched multiple LLCs under the name and brought in former WWE executive Brad Blum as president.
This newly revealed logo is just the latest step in McMahons push to expand into scripted content and financial ventures. While its unclear what projects are next, McMahon is clearly positioning himself to stay relevant far beyond the squared circle.
What do you think of the logo for Vince McMahon's new company? Please share your thoughts and feedback in the comment section below.
