FRANKFURT(BRAIN) Eurobike concluded Sunday following a two-day consumer festival and three-day trade show. Organizers reported declinesin the number of trade visitors and enthusiasts at the event, which they attributed to a less-than-complete market recovery and the absence of some major bike brands.
"Ongoing challenges did not spare the world's leading trade fair, which this year had to do without the participation of some major industry players," organizers said Monday. "This was compensated for by the strong international presence among exhibitors, many of which were showcasing their products on the European market for the first time."
The organizers said the show attracted 31,270 trade visitors (down 10.9% from last year) and 30,420 enthusiasts at the festival (down 8.1% from last year). They said the show included about 1,500 exhibitors; last year they said the show had 1,800 exhibitors. Major brands missing included the large German distributor ZEG, SRAM, DT Swiss, PON.Bike and Campagnolo.
One bright spot: International visitors were up, with non-Germans accounting for 53.7% of attendance compared to 49.2% in 2024.
As previously reported, the organizers of Eurobike announced that next year they will produce a separate show devoted to light electric vehicles. The new show will be called Mobifuture and held at the same dates and same location as Eurobike (June 24-28, 2026 at the Messe Frankfurt).
"This shift allows Eurobike to place greater emphasis on its sporting core road cycling, gravel and e-mountain biking while bicycle and e-bike manufacturers and suppliers, along with components, parts and accessories, will continue to form the heart of the trade fair. At the same time, Mobifuture is evolving into the leading platform for urban and connected mobility, targeting manufacturers and operators, city administrations, policymakers and infrastructure providers, offering concrete solutions for the urban mobility of the future. This creates a forward-looking concept for two dynamically growing industries," organizers said.
Here's a look at some more new product launches made at Eurobike. And please check out all the Eurobike coverage from our colleagues atVeloandPinkbike.
Cinelli shows new steel gravel bike
Cinelli, which recently announced it is assembling bikes for the U.S. in an Iowa facility, is showing its new Italian made steel gravel model, the Speciale Gravel. Made with tubing from Cinelli's sister company Columbus, the Speciale is nearly 200 grams lighter than Cinelli's previous gravel frame, the Nemo. "Designed for the modern gravel rider who refuses to settle for 'ordinary', this platform is for those who want a fast, aggressive yet versatile gravel machine with a unique soul and looks to match. The Speciale Gravel blends performance with durability, featuring evolved Columbus Spirit tubing, a Columbus Components Divide Integrated Carbon Fork and a universal derailleur hanger," the company said.
The frame has full internal cable routing for mechanical or electronic groups in 1x or 2x. It has internal dropper post compatibility and clearance for tires up to 29x2.2-inch.
A limited edition model in Agave color is built with a full Shimano GRX 1x group and a Columbus Components finishing kit. Wheels are Fulcrum Rapid Red AL, with Vittoria Mezcal XC 29x2.1 tires.
Quin adds lower priced option
Quin is now offering a less expensive safety device for helmets, the Quin Tag, which complements its Quin Pod it showed at Eurobike last year. While the Pod can detect incidents, record crash data and other information, and alert responders, the new Tag product is simpler, allowing responders to access information about the rider from a mobile device. The Tag also enables access to Quins Protect service - whereby helpers at the scene can activate an integrated emergency services response. The Tag is available with multiple form factors so it can integrate with a wide range of materials.
Quin's technology is now being used by brands includingABUS, ONEAL, Fly Racing, Lumos, Guardio, Monitor and Norton. In 2023, helmet safety brand MIPS made an investment in the UK-based company, but the two companies operateindependently.
TwiceMe introduces new feature
TwiceMe is another helmet safety ingredient brand. In the latest update to its product, TwiceMe adds an immobility alert that candetect when users may be incapacitated. If a user does not respond to a mobile alert, it triggers an emergency alert.
TwiceMe continues to offer features including a medical ID that letsusers store critical health information; a timer that that alerts friends and family if riders don't return when planned and a friend alert that lets contacts see the user's location in real time. TwiceMe's updated app is available for iOS and Android. TwiceMe has been used by helmet brands including POC, Oakley and Ndl.
Vittoria expands tire line, promotes app and sustainable display
Vittoria has expanded its offerings, including the addition of a mud tire for cross-country racing, rounding out its full XC product lineup. That line now includes four models including the new Torrente mud treat.The brand also launched an Endurance gravel line, updated its long-standing Rubino road tire and promoted its online tire pressure calculator, which it launched in March. It showed new sizes for its most aggressive enduro tire, theMostro.
The company also is proud of its new sustainable show booth, which was built with 80% recycled and 100% recyclable cardboard, natural linoleum flooring and energy efficient lighting.
Mavic rounds out product line with apparel, helmets and more
A reborn Mavic continues to bring its product line back to previous levels. At Eurobike this year the French brand showed new apparel, shoes, gloves and helmets for road, mountain bike and urban use. It also expanded its wheel line with some wider carbon rims, all with bead hooks for safety, for gravel and road use. A highlight was the ALLROAD S CARBON wheelset, which has a 25mm wide/42mm tall carbon rim, J-bend spokes and Mavic's ID360 ratchet rear hub. The set retails for 1,099 euros and weighs 1,695 grams.
