Mark Shapiro is giving Paul Triple H Levesque major credit for keeping WWE fans on their toes.
During his appearance at the JP Morgan Annual Global Technology, Media, and Communications Conference, the TKO COO singled out the WWE Chief Content Officer as a key factor in the companys ongoing success.
There are two x-factors when you look at WWE, Shapiro said. Netflix, this is the greatest marketing platform you could ever ask for. Their pre-roll is one of the strongest tools. If youre clicking on that icon, youre getting a trailer.
But the other x-factor? Triple H. Shapiro pointed to Levesques unmatched ability to keep fans guessing, using the recent John Cena heel turn as a prime example. Hes amazing on the creative storylines, Shapiro stated. Just when you think you know where hes going, he turns left, like the heel John Cena became and then the champion.
Shapiro mentioned that Levesques entire life has revolved around WWE, allowing him to tap into the creative pulse of the company in ways few can. Paul Levesque lives and breathes; his whole life has been spent in WWE, Shapiro said.
With Triple H at the creative helm, WWE continues to keep fans guessing, never knowing what twist or turn might come next.
What do you think of Triple Hs creative direction in WWE? Was John Cenas heel turn the right move? Please share your thoughts and feedback in the comment section below.
