Liverpool will have a new front-of-shirt sponsor next season for the first time in 17 years after the club announced a bumper deal with Turkish Airlines. The airlines name and logo will adorn the Reds shirts for the next five years, replacing Standard Chartered, whose contract expires at the end of the current campaign.The Athletic report the agreement with Turkish Airlines is worth in excess of �300million (�60m per season) with the club claiming it is the most lucrative front-of-shirt contract in the history of the Premier League.Ben Latty, chief commercial officer at LFC, told the clubs official website: This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027.The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.They have been an important part of our journey through an exceptional period in the clubs history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027.As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027.Liverpool rarely change front-of-shirt sponsorsTurkish Airlines will become just the sixth company to have their name on the front of Liverpools shirts since sponsorship was introduced in the late 1970s, following on from Hitachi (1979-1982), Crown Paints (1982-1988), Candy (1988-1992), Carlsberg (1992-2010) and Standard Chartered (2010-2027).Ahmet Olmustur, Turkish Airlines CEO, said: Liverpool Football Club is one of the worlds most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters.We are very pleased that Turkish Airlines will become the clubs main club partner and that our name will take its place on one of the most iconic shirts in world sport. Topics Liverpool F.C. Add us as a preferred source on Google If you enjoy reading this article, you can help support our independent football journalism by adding 101 Great Goals as a preferred source You Should Also Read Champions League Predictions: Delight for Manchester clubs and Arsenal but frustration for Villa and Liverpool Jon Fisher 7th September, 2026 Liverpool sporting director Hughes leaves Anfield with Al Hilal move on the cards Tom Rostance 5th September, 2026 Iraola hails Isak after first Liverpool win at Ipswich: Hes a massive player for us Mitch Fretton 4th September, 2026 Ipswich 0-2 Liverpool: Report, result and goals as Isak stars at Portman Road Mitch Fretton 4th September, 2026 WATCH: Isak double puts Liverpool into commanding lead at Ipswich Mitch Fretton 4th September, 2026 LIVE Ipswich v Liverpool: Commentary, updates, goals and stats Jon Fisher 4th September, 2026
