Copy linkFacebookXPinterestEmailShare this article 0Join the conversationFollow usAdd us as a preferred source on GoogleNewsletterSubscribe to our newsletterAs the biggest tournament in football history gets underway, an outrageous first look at ITVs breathtaking new studio might have left BBC bosses blushing.For the duration of the tournament, ITV Sport will be broadcasting live from a spectacular, custom-built studio located in Brooklyn, New York.Offering stunning, panoramic views across the iconic Manhattan skyline, the state-of-the-art base will serve as the home for presenters Mark Pougatch, Laura Woods, and Semra Hunter.Where is the ITV World Cup studio?Fair play ITV, that studio is nuts pic.twitter.com/ptJOqjN9SGJune 10, 2026The broadcaster has leaned heavily on the transatlantic theme of this World Cup, even drafting in Man v. Food star Adam Richman to co-host a culturally focused 'third eye' social segment of the studio.Backed by a top punditry lineup featuring Roy Keane, Ian Wright, and Gary Neville, ITV has spared no expense to give the tournament the presentation it deserves. You may like World Cup 2026: The BBC's presenters, pundits, commentators and reporters in full Ex-Tottenham bosses go head-to-head in World Cup studio: report 'People have judged me my whole career, now it's time for me to judge them' Fox Sports reveal star-studded 2026 FIFA World Cup punditry panel featuring big name ex-players BBC's Salford 'own goal'The opulence of ITVs Brooklyn loft stands in contrast to the BBC's approach.In what is assumed to have been belt-tightening move, the Beeb decided to base its entire presentation team in Salford for the group stages, only flying out to North America once the knockout rounds begin.Get FourFourTwo NewsletterThe best features, fun and footballing quizzes, straight to your inbox every week.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.While ITV talent enjoys real-time views of New York City, BBC presenters Gabby Logan, Mark Chapman, and Kelly Cates will look out over virtual backdrops.The BBC do boast an 'immersive studio' at their Greater Manchester location, that utilises massive LED screens to digitally recreate the 16 host cities.That should do it...To make matters worse, the BBC is still feeling the sting of losing Gary Lineker, who departed his flagship Match of the Day role last year.Adding salt to the wound, Lineker hasn't stayed behind in the UK this summer, either.Alongside his popular podcast co-hosts Alan Shearer and Micah Richards, Lineker is physically in New York City. The trio are filming daily 'The Rest is Football' World Cup specials on the ground for Netflix, bypassing traditional UK television networks.TOPICSGary LinekerRoy KeaneIan WrightWorld CupWorld Cup 2026Joe DonnohueSocial Links NavigationSenior Digital WriterJoe joined FourFourTwo as senior digital writer in July 2025 after five years covering Leeds United in the Championship and Premier League. Joe's 'Mastermind' specialist subject is 2000s-era Newcastle United having had a season ticket at St. James' Park for 10 years before relocating to Leeds and later London. Joe takes a keen interest in youth football, covering PL2, U21 Euros, as well as U20 and U17 World Cups in the past, in addition to hosting the industry-leading football recruitment-focused SCOUTED podcast. He is also one of the lucky few to have 'hit top bins' as a contestant on Soccer AM. It wasn't a shin-roller.
