WWE recently explained how its using artificial intelligence behind the scenes, revealing that the technology is helping track fan reactions and guide business decisions. But in an update, new details revealed that the company already tested AI in creative and the results didnt go as planned. During a discussion on Wrestling Observer Radio following reports from WWEs internal town hall, Dave Meltzer clarified that the company didnt just explore AI for analytics. At one point, WWE experimented with using artificial intelligence to actually help generate storyline ideas and structure shows. Meltzer explained that the test wasnt theoretical it was a real attempt to see whether AI could assist writers in building wrestling programs. According to Meltzer, those early attempts quickly showed that the technology wasnt ready to handle the creative side of wrestling. The results reportedly produced ideas that simply didnt make sense in the real world of storytelling or live production. That revelation adds important context to WWEs broader use of artificial intelligence, especially after company leadership previously explained how AI is being used to measure fan engagement across different markets. While AI is helping identify which superstars connect with certain audiences, Meltzer stressed that creative decisions still fall squarely on human producers and writers. He addressed speculation that AI might already be influencing storylines fans see on television, pushing back on the idea that technology is responsible for creative successes or failures. Instead of replacing writers, AI is now being used more as a brainstorming tool something that can offer suggestions but still requires human judgment to shape into workable ideas. Meltzer also confirmed that the technology is being used heavily on the analytics side, helping WWE evaluate trends, fan behavior, and market performance areas where data has always played a role in business decisions. Even with those uses, Meltzer warned that artificial intelligence still struggles with reliability and accuracy, noting that it can pull incorrect information if the underlying data isnt clean or verified. This update provides a clearer picture of WWEs real relationship with artificial intelligence. The company isnt turning its shows over to machines, but it did test that possibility and the failure of those early storyline experiments shows just how complicated wrestling storytelling really is behind the scenes. Do you think WWE should keep experimenting with AI for storyline ideas, or does wrestling work best when creative stays entirely human-driven? Drop your thoughts in the comments and let us know what you think. Please credit Ringside News if you use the above transcript in your publication. G Add as a preferred source on Google
