AEW prides itself on having cheaper tickets compared to WWE and constantly advertises the fact but not everyone in the company thinks thats a good look. Bryan Alvarez revealed on Wrestling Observer Live that there are people within AEW who arent fully on board with how the company is marketing its pricing. Specifically, the focus on promoting tickets as cheap might be doing more harm than good. Alvarez explained that this isnt just his take its something hes discussed with people inside AEW, WWE, and even others in the entertainment industry. Thats where the concern starts. According to Alvarez, while offering lower prices than competitors like WWE can be a positive, actively advertising that fact sends the wrong message to fans: Its really not a good thing to advertise that your tickets are cheap. Alvarez broke down how that messaging could actually hurt AEWs perception especially when compared to WWEs premium pricing model. The biggest issue? It could make AEW look like the lesser option. AEW stars like MJF have recently taken shots at WWEs rising ticket prices, positioning AEW as the more affordable alternative. But now, this new perspective suggests that leaning too hard into that narrative might backfire. Instead of coming across as accessible, it could risk making the brand feel like a step below. Thats the balancing act AEW is now dealing with. Do you think AEW promoting cheaper ticket prices helps the company, or does it make them look like a secondary product? Let us know your thoughts and leave your feedback below. Please credit Ringside News if you use the above transcript in your publication. G Add as a preferred source on Google
