AEWs merch problems in Australia didnt end in Brisbane and if anything, Sydney just proved last year wasnt a one-off. After the February 2025 Brisbane Entertainment Centre chaos where the Cope shirt, Kenny Omegas tee, Toni Storms event-exclusive figure, replica AEW Championship belts, and the official event shirt sold out within an hour many assumed AEW would be better prepared this year. That doesnt appear to be the case. Just before AEW Grand Slam Australia kicked off at Qudos Bank Arena in Sydney, multiple fans took to Twitter to complain about long lines, weak inventory, and items already gone. One frustrated fan took to Twitter and said: Another fan pointed out the dj vu from Brisbane: Merch situation at @AEW seems to be the same as last year.. things already sold out (world title and AEW its for the sickos shirts) you wouldve thought they would have learnt from Brisbane last year ffs man #AEWGrandSlam The frustration only escalated when VIP access affected availability. One fan directed their disappointment straight at AEW President Tony Khan: Another attendee called the entire setup underwhelming compared to 2025: AEW Grand Slam merch is a huge let-down this year. Really average stuff and limited options compared to Brisbane. Also, we no longer get a $50 merch voucher.. but a bucket hat instead Then came one of the most explosive reactions of the night and it centered on talent representation. With Brody King competing in the main event, one fan was shocked that there was no merchandise for him available: With AEW continuing to expand internationally, live event merchandise is a major revenue driver and a huge part of the in-arena experience. But if fans are leaving lines early or walking out disappointed two years in a row, the company may need to reassess its planning strategy for Australian events. Do you think AEW needs to seriously rethink its international merch rollout, or is this just proof that demand is stronger than expected? Drop your thoughts below and let us know. G Add as a preferred source on Google
