When Seth Rollins signed with WWE back in 2010, he had to kiss his indie name Tyler Black goodbyeand come up with a new identity that the company could legally own. Turns out, The American Dream Dusty Rhodes played a massive role in naming one of the top stars in the game today.
Rollins told the story on Going Deeper, sharing how he presented a list of first and last names to Rhodes after WWE made it clear they wanted full ownership of his character.
Meanwhile, Becky Lynch didnt have such a glamorous naming process. While her real name is Rebecca Quinn, WWEs creative control left her with very few optionsand no real input.
Despite having little say in what fans would end up chanting for the rest of their careers, both Rollins and Lynch turned those names into global brands. But behind the curtain, it was anything but glamorous. From legal departments to lists read through by legends, even the name you walk to the ring with can come down to a random moment of timing, power, and persuasion.
Rollins may have gotten his name from a wrestling legend, while Lynch had hers picked through a checklistbut both ended up as WrestleMania headliners. The WWE name game isnt as simple as picking something cool and running with it. For Seth Rollins, it was a Dusty Rhodes anointing. For Becky Lynch, it was bureaucracy. But both turned their assigned identities into championship-level legaciesproof that its not the name that makes the wrestler, but what they do with it.
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