AAA has officially rolled out a brand-new logoand this time, it comes with the WWE stamp right on top.
According to Lucha Libre Online on January 9, 2026, the updated AAA logo now features the WWE logo integrated directly into its design, showing a major branding shift as the historic lucha libre promotion continues to operate under WWE ownership.
This change confirms months of speculation dating back to August 2025, when WrestleVotes Radio first reported that WWE was exploring a logo redesign to better reflect AAAs future as a WWE-aligned brand. The branding update also aligns with WWEs previously announced plans to launch a Mexico-based Performance Center in 2026 and eventually reintroduce AAA as its own brand under the WWE umbrella.
The integration of the WWE logo atop the AAA mark symbolizes not just a partnership, but a full-on rebranding of AAA as a global WWE property, blending its lucha libre heritage with WWEs production power and reach.
With developmental infrastructure coming to Mexico and WWE officially stamping its logo on AAA, the future of the brand is rapidly evolvingboth visually and strategically.
What do you think of AAAs new WWE-branded logo? Does it elevate the brand or take away from its identity? Drop your feedback in the comments below.
