LOUISVILLE, Colo. (BRAIN) Wheels Manufacturing acquired accessory manufacturer Mirrycle Corporation, which includes the Incredibell brands. Financial details, including the purchase price, were not released.

A Wheels Manufacturing spokesperson told BRAIN Mirrycle will continue independent of Wheels with no leadership changes nor workforce reductions planned. Both company's operations will be consolidated into the Louisville offices.

"The priority is a smooth transition with no disruption to retailers (availability, fulfillment, warranty/service)," the spokesperson said. "We'll share timing details as they firm up."

The Boulder, Colorado, based Mirrycle Corporation began in 1979 when the handlebar-mounted Original Mirrycle Mirror was developed. In 1987, it introduced the Incredibell line of bells.

The Flagg Bicycle Group, which is led by QBP founders Steve Flagg and his wife,Mary Henrickson, purchased Wheels Manufacturing in 2019.Wheels Manufacturing manufactures service and repair parts, including derailleur hangers, bottom brackets, and specialty tools. The Flagg Bicycle Group also owns Terry Bicycle and Workstand (formerly named SmartEtailing).

"Mirrycle and Incredibell fit naturally into what we already do," said Wheels Manufacturings president, Dave Smith. "Both brands share our belief that small details make every ride better, whether that's a perfectly aligned derailleur hanger or a clear ring from a bell that keeps everyone on the path safer."