AEW might be raking in a lot of money from their massive $555 million deal with Warner Bros. Discoverybut according to Eric Bischoff, AEW has to stop spending money on talent signings and instead start purchasing ads instead.
On the latest episode of 83 Weeks, Bischoff didnt hold back. Bischoff said the smartest play for AEW right now is to lock down their long-term valuenot with flashy free agents, but with serious ad money. And he thinks Tony Khan is looking in the wrong place since the signings arent making Khan any money.
According to Bischoff, what AEW needs is a dedicated sales and marketing team that knows how to close real dealsnot just ride wrestling hype. He said if AEW can bring in new sponsors not already working with the network, that would be a game-changer both financially and perception-wise.
But Bischoff also admitted the challenge: selling to ad buyers isnt a job for wrestling superfansit takes legit business knowledge to get work done.
Bischoff argued that finding new advertisers gives AEW the power to shape their own future, instead of relying solely on network decisions, saying, That would be a way you could control your own destiny.
With AEW pulling in over $3.6 million per week from its current dealand Warner Bros. Discovery holding an option to extend into 2028the companys in a solid spot. But if Bischoff is right, the next big step isnt about adding another wrestler to the roster; its clearly about building a team that can sell the show like professionals.
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