Tennis is not yet fully global, and the desire of the governing bodies of this sport is for tennis to become an influential game that will really be present in every corner of the planet. Looking at the Masters 1000 tournaments, it is clear that most of the tournaments are played in Europe and a few in the USA, with only one tournament in China, the Shanghai Masters.
Also, there is a Masters 1000 tournament in Canada, in Toronto.
However, most sports organizers want to go to other parts of the world with the aim of covering every part of the planet, and tennis also wants to follow these trends.
CEO of PIF subsidiary SURJ Sports Investment, Danny Townsend, spoke about tennis as a global game.
Namely, it has been confirmed that the Saudi Arabia Masters 1000 tournament will be held as early as 2028, and Townsend revealed in an interview with The National how tennis can make better use of its opportunities, given that there is a general feeling that they are not making enough use of their premium product.
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Townsend believes that it is important to know how to attract people in parts of the planet that are not so open to sports, especially tennis.
Ambitions
The goal of governing bodies is to attract interest in different parts of the world, but they are aware that they have to create a clear vision and plan, and they have no doubt that they will really succeed in their intentions.
It is known that golf has also been based on these principles in recent years, especially LIV Golf, which has a connection with PIF, considering that it finances the new LIV Golf tour.
Tennis governing bodies want to follow such an example, and we will see how successful they'll be.
