AEW star Viva Van made sure no one forgot about AEW Full Gearby turning heads and heating up social media in a big way.
Van took to Instagram and dropped a sultry set of photos, rocking custom lingerie in several steamy poses. While the photos definitely commanded attention, the purpose was clear. She captioned the post, Hi Its #AEWFullGear day bby
This isnt the first time Viva Van has used her social media savvy to spotlight big wrestling events. Just last month, her Halloween-themed photo drop made so much noise that it triggered content warnings on Twitter. Love it or hate it, it worked.
AEW Full Gear is going down today at the Prudential Center in Newark, New Jersey. The card is stacked, including a massive steel cage main event with Adam Page defending the AEW World Title against Samoa Joe. With so much excitement building, its no surprise that Viva decided to give the show an extra boosther way.
Smart branding or just a bold flex? Viva Van clearly understands the game. She knows exactly how to command attention, and right before one of AEWs biggest events of the year, she made sure all eyes were not just on herbut on Full Gear too.
Do you think Viva Vans approach to promoting AEW is smart marketing or too much distraction? Drop your thoughts below and let us know what you think.
