Despite the rumors, WWE isnt handing creative control over to a machineat least not yet.
Fightfuls Sean Ross Sapp cleared up the confusion during a Q&A on October 19, 2025, explaining that while WWE is using AI tools, its in a far more limited and technical capacity than fans feared.
Sapp mentioned that these tools arent being used to develop storylines or write full scripts. Instead, AI is being used in areas like match history lookup, note-taking, organizing data, and even minor production help.
He also clarified that AI is sometimes used for visuals, citing a recent example:
At the end of the day, WWE isnt letting robots script the drama that unfolds on RAW or SmackDown. The company might lean on AI for behindthescenes production shortcuts, but when it comes to telling stories in the ring, its still all about the people. That means Paul Heyman, Michael Hayes, and the rest of the crew are still pulling the stringsnot a machine.
Would you be okay with AI writing parts of WWE in the future, or should the art of pro wrestling always stay human? Drop your take in the comments and let us know.
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