Jacob Fatu has been on a tear since arriving in WWE, and now the companys about to put serious weight behind himoutside the ring, too.
According to a new report from WrestleVotes Radio on WrestleBinge, WWE is preparing a major promotional push for Fatu that goes far beyond just wins and losses on TV. The company is reportedly working on exclusive, city-themed merchandise specifically designed for Fatua move usually reserved for select top-tier names. Now that Fatu is officially a babyface, WWE seems ready to market him to a much broader audience.
But its not just merch. WWE also plans to feature Fatu in more public-facing appearances, building up his visibility and turning him into a face fans can recognize both in and out of the ring. After a dominant first year on the roster, WWE clearly sees the long-term potential in the former United States Champion.
No official comment has been made by the company, but the message behind this reported strategy is clearJacob Fatu isnt just getting pushed, hes being positioned as a franchise name.
Will this kind of promotional spotlight turn Jacob Fatu into WWEs next breakout megastar? Or is the company jumping the gun? Sound off in the comments and let us know what you think.
