LOSC Lille unveiled their new home kit for the 2025/26 season, and while several of the clubs players were on hand to model the design at launch, it was a gigantic dog that stole the show.
The Ligue 1 side revealed their latest New Balance-manufactured strip by way of a photoshoot outside their Domaine de Luchin training ground a location that also houses the clubs iconic bronze mastiff statue, a nod to Lilles nickname "Les Dogues" (The Mastiffs).
But the statue wasnt the only dog on duty. A real-life canine presumably a mastiff also featured in the shoot.
Towering at what appeared to be over 4ft tall, the dog stood proudly in front of a group of Lille players including Ethan Mbapp, Lucas Chevalier, Andr Gomes, and Bafod Diakit, as well as womens team stars Jamila Hamidou and Cleste Delcroix.
Behind-the-scenes footage also showed the dog receiving plenty of attention and affection from the squad, happily soaking up the limelight.
As for the kit itself which you may have understandably overlooked amid all the canine chaos it features the clubs trademark red, overlaid with a bold, all-over geometric print.
The club say the design is inspired by the architectural work of Vauban from the 17th century. The interlocking lines reference the geometric structures of Lilles historic buildings, while also nodding to the clubs pentagonal crest, which, fittingly, features a mastiff.
A striking kit, a creative concept and a very good boy to top it all off.
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