WWEs decision to run Great American Bash on the same night as AEW All In 2025 isnt sitting well with industry insidersand Dave Meltzer says the motivation behind it couldnt be more obvious.
During the May 30 episode of Wrestling Observer Radio, Meltzer and Garrett Gonzales discussed the growing trend of WWE directly scheduling shows to compete with AEWs biggest events. When Gonzales brought up WWEs upcoming Great American Bash falling on the same night as All In, Meltzer said the move wasnt subtleand had nothing to do with building WWEs own brand.
Meltzer went on to criticize WWEs decision to put a major womens premium live event in direct competition with All In, warning that the strategy could backfire by hurting their own product.
He acknowledged that WWE could land a blow to AEWs viewershipespecially if rumors about a Goldberg retirement match prove truebut questioned the long-term value of such a move.
Meltzer closed the segment by pointing out that fans and industry watchers are catching on to WWEs pattern.
If WWE thinks stacking the deck against AEW is a winning play, Meltzers message is cleartheyre playing a short game with long-term risks. Instead of making their own shows must-see, theyre chasing shadows, and fans arent buying the act anymore.
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Do you think WWEs counterprogramming strategy is smart business, or is it doing more harm than good? Please share your thoughts and feedback in the comment section below.
