Karrion Kross has always been open about his wrestling journey, and in a recent interview with Good Karma Wrestling, he shared how crucial social media has been in building his careerespecially in the early days of his indie work and his eventual path to WWE.
When asked about the benefits of social media in 2025, Kross acknowledged the pitfalls that come with it but also credited platforms like Twitter and Instagram for helping him gain attention early on. While many wrestlers criticize social media for its negativity, Kross sees it as an essential tool for self-promotion. He started by admitting the cons but quickly focused on the positives:
Kross went on to explain how, during his early days on the indie scene, he realized that in order to make a name for himself and get noticed by promoters, he had to put himself out there through social media:
He understood the importance of showing promoters his worth and used social media to do just that:
Kross explained that by making use of social media, he was able to establish a reputation outside of Las Vegas, reaching potential promoters in different cities and states. This was key to securing bookings and expanding his reach as a performer:
He continued by reflecting on how, eleven years ago, he began filming his promos and posting them online, which ultimately led to widespread exposure:
Thanks to this exposure, Kross was able to travel and wrestle all over the U.S., and eventually across the globe. He credits social media for helping him get those opportunities before signing with WWE:
Despite the success, Kross is aware that social media can be a double-edged sword, and its important not to take it too seriously. He emphasized the need for balance and perspective:
Kross wrapped up by acknowledging how much social media has helped him professionally, while keeping a grounded view of what it truly is:
Social media may have its ups and downs, but Kross story highlights how, when used strategically, it can be a game-changer for independent wrestlers looking to build a name and career. His early use of the platform helped him rise through the ranks and eventually sign with WWE, all while crafting his now-iconic character.
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