As AEW continues to build its media presence, the value of its traditional TV ratings may be taking a back seat to how well it performs on streaming platforms. With AEWs content available on Max, the companys future media rights value could depend heavily on how its received digitallynot just what shows up in Nielsen data.
Dave Meltzer addressed the situation on Wrestling Observer Radio, explaining that AEWs long-term value will be shaped by streaming performanceeven if the feedback loop isnt currently very transparent.
Unlike WWE, which has deep historical roots in TV and pay-per-view, AEW is still building its footprint. Streaming presents a different kind of opportunitybut also comes with less visibility and real-time measurement. Meltzer noted that the lack of public feedback makes it difficult to fully gauge AEWs performance on Max, though its likely to be a major factor in upcoming negotiations.
With the streaming landscape rapidly evolving, AEWs future might rest not on how many people tune in live on Wednesdays, but how well the brand drives engagement and value for digital platforms.
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Do you think AEW will succeed in the streaming era, or will the lack of clear ratings data hold it back? Please share your thoughts and feedback in the comment section below.
