WWE has just added more fuel to the speculation surrounding Jeff Cobbs future in the company.
On May 10, 2025, WWE filed for the trademark JC MATEO under entertainment services related to wrestling exhibitions, fan club services, and sports entertainment information. The filing includes language covering wrestling performances, providing wrestling news, organizing events for wrestling fan club members, and producing online content centered around sports entertainment.
The timing of the trademark filing is raising eyebrows, especially considering Cobbs debut at WWE Backlash. Cobb made an impact when he jumped the barricade during the U.S. Title four-way match involving Jacob Fatu, LA Knight, Drew McIntyre, and Damian Priest. Without warning, Cobb leveled LA Knight at ringside, allowing Fatu to hit a moonsault and secure the win.
Despite Big E referring to Cobb as a man once referred to as Jeff Cobb, WWE.coms official recap and photo gallery still labeled the powerhouse as Jeff Cobb. The gallerys title read, Photos: Jeff Cobb attacks LA Knight in shocking debut, suggesting that WWE has yet to solidify a new identity for Cobb.
However, the JC MATEO filing could signal a potential rebranding for Cobb, a common move for WWE when bringing in outside talent. This wouldnt be the first time WWE has altered a wrestlers name, as the company often trademarks new names to assert ownership and maintain control over a characters branding.
Adding to the mystery, Cobbs arrival was kept tightly under wraps. According to backstage reports, Cobb reportedly took somewhere in the area of 4-5 flights starting in Japan over the last day and a half and finally ending up in St. Louis this AM, with WWE officials taking extensive precautions to prevent leaks about his surprise appearance.
After the match, Jacob Fatu appeared visibly confused by Cobbs actions, walking up the ramp alone and passing between Cobb and Solo Sikoa without acknowledging either man. This left fans speculating about Cobbs possible alignment with Sikoa or a new faction altogether.
For now, WWE has not officially confirmed Cobbs new name, but the JC MATEO trademark filing certainly suggests that a rebranding could be imminent. With his imposing presence and ties to Jacob Fatu and Solo Sikoa, Cobb could become a formidable force in WWE under a new identity.
Do you think WWE should rebrand Jeff Cobb under a new name or should he keep the one he has? Please share your thoughts and feedback in the comment section below.
