TKOs latest SEC filing didnt just detail revenue numbers it also pulled back the curtain on WWEs financial relationship with Dwayne Johnson. In newly released documents tied to TKOs earnings report, WWE outlined the structure of its professional agreement with Johnson, including equity compensation, trademark rights, royalties, and board involvement. The filing confirmed Johnsons formal leadership role within TKO. One day prior to that appointment, WWE and Johnson entered into whats referred to as the DJ Services Agreement. Perhaps the most significant detail involves intellectual property. WWE assigned The Rock trademark and related IP assets directly to Johnson through one of his affiliates. Under the agreement, Johnson then licensed that IP along with his name and likeness back to WWE for use in certain licensed products for up to 10 years. Compensation for the deal included a substantial equity award. The company recognized $17.7 million in equity-based compensation expense tied to that award in 2024 and $4.0 million in 2025. In addition to stock compensation, Johnson continues to receive annual royalties from WWE merchandise tied to his likeness and intellectual property. Travel reimbursements were also disclosed. Johnson has been aligned with WWE for decades as both a performer and global ambassador. The filing makes it clear that his current relationship is structured not just around appearances, but around board-level influence, long-term licensing rights, and equity participation. With The Rock trademark now officially assigned to Johnson and licensed back to WWE, the arrangement formalizes his brand control while keeping WWE tied to one of its most recognizable names. Do you think giving The Rock ownership of his trademark while licensing it back to WWE was a smart business move or does it signal even bigger long-term plans? Let us know your thoughts below. G Add as a preferred source on Google
