Even in death, Hulk Hogans legal battles are far from over.
According to Us Weekly, the late wrestling legends estate has been hit with a $10 million claim by Carma HoldCo Inc., a celebrity branding firm that claims Hogans 2024 beer launch ripped off their original idea. The company filed court documents in Florida on January 20, 2026, alleging breach of contract, theft of intellectual property, and more.
Carma alleges they were developing a Real American beer line with Hogan before their former president and another employee poached him, cutting Carma out entirely. In a lawsuit originally filed in July 2025, the company says its ex-employees used stolen materials to pitch the same concept to Hogan, which later became Real American Beer.
The accused parties hit back in October, denying all wrongdoing, calling the lawsuit a reach with no legal footing.
They claim Carma never went beyond basic talks and had no signed deal or expectancy of working with Hogan long-term.
Hogan passed away on July 24, 2025, at the age of 71. He left behind an $11M+ real estate empire, $200K in crypto, $799K in personal assets, and $4M worth of intellectual property. His widow, Sky Daily, and son, Nick Hogan, now oversee the estate. His daughter, Brooke, was notably left out of the will at her own request.
The estate has already dealt with minor legal issues, like a $12K claim from JPMorgan Chase thats since been paid. But Carmas $10 million demand is a whole different level and Nick Hogan and the estates legal team have yet to respond.
This courtroom clash comes as the estate also explores a potential medical malpractice suit tied to a neck surgery Hogan underwent months before his death.
A $10 million lawsuit tied to a beer brand is now looming over one of wrestlings most iconic estates, and it could expose major drama behind Hulk Hogans final business ventures. As the case unfolds, all eyes will be on the courtroom and on what Hogans estate does next.
