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Just days after igniting a firestorm with claims that Chris Jericho was set to return to WWE at the 2026 Royal Rumble, Jonathan Coachman is now walking it all back and hes doing it on purpose. According to him, it wasnt to troll Jericho or WWE it was to expose how easily wrestling news sites will run with unverified stories just for clicks.
In a video posted to Twitter, Coachman explained exactly why he created the hoax, and why fans and media alike should be more skeptical of online reporting. Before diving into the explanation. Coachman said the fake Jericho scoop wasnt a random post it was a deliberate test.
Coachman then compared the wrestling news world to his time working in traditional sports journalism.
Coachman took things further, questioning the entire obsession with breaking wrestling stories before they air especially among so-called journalists.
He then addressed how fans crave spoilers and why that takes away from the actual fun of watching wrestling.
Coachman also referenced recent speculation around The Rock and pointed out how real confirmation should come straight from the source.
To close out the video, Coachman reminded viewers that the viral Jericho post proved exactly what he intended: the wrestling news cycle is broken and fans should stop treating speculation as fact.
Coachman pushed a story that ended up being completely false and thats a serious problem. Yes, Ringside News picked up the report, and in our defense, this didnt come from some random source. He worked for WWE, he knows people currently in the company. But stunts like this damage trust. Theres already too much misinformation spreading online, and intentionally adding to itjust to prove a pointhelps no one.
Do you think Coachman crossed the line with his fake Jericho report? Should former WWE names be held to a higher standard? Share your thoughts in the comments below.
