AEW is finally doing what fans and insiders say they shouldve done a long time agoand Jon Moxley is the face of it.
At Worlds End, Moxley capped off a brutal victory over Kazuchika Okada to win the Continental Classic, but it wasnt the win that had people talking. It was what happened after. Moxley grabbed the mic and delivered a fired-up, pro-AEW speech that sounded more like a mission statement than a post-match promo.
But according to Wrestling Observer Radios Dave Meltzer, this emotional, locker room-rallying moment didnt just mark Moxleys full babyface turnit revealed a calculated move by AEW to reshape its battered public image.
That negativity, built on real chaosbackstage drama, bad press, and growing fan frustrationtook its toll. AEWs once-invincible momentum had been replaced with questions about leadership and direction.
Now, Moxley is front and center in what feels like a company-wide reset. After grinding through two matches and bleeding for his win, Moxley looked straight into the camera and spoke like a general ready to go to war for the companys soul.
Moxley made it clear this wasnt about ego or storylineit was about earning it. Every day. Every show.
That promo didnt just send fans home fired upit symbolized a tonal shift AEW has been desperate to make. Meltzer picked up on it instantly and tied it to AEWs larger campaign to rehabilitate its image.
And its no coincidence that this moment came wrapped in Moxleys blood, sweat, and everyman fury. AEW didnt just need a starit needed a statement. Moxley gave them both. After a messy 2023 and a challenging 2024, AEW may finally be on the reboundbut it took a long time to get here.
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Was this shift with Jon Moxley is too late? Or is AEW finally back on the right path? Please share your thoughts and feedback in the comment section below.
