WWE fans have been feeling the sting of soaring ticket prices in 2025especially with second-row WrestleMania seats pushing $38,000. But now former WWE star Ridge Holland is weighing in, offering a blunt response thats hard to ignore.
During his recent TMZ Inside the Ring interview, Holland (real name Luke Menzies) was asked about the growing criticism that WWE events are becoming financially out of reach for regular families. His response didnt sugarcoat the situationit focused squarely on business.
When asked whether WWE was pricing out loyal fans or just responding to demand, Holland acknowledged both sidesbut ultimately defended the companys approach.
Holland admitted its sad that wrestling, long known as a family-friendly product, may now be slipping out of reach for everyday fans. But in his view, its simple economics. If the market keeps paying, the prices will keep rising.
His comments came just days after WWE President Nick Khan defended the companys live event strategy on the TKO Q3 earnings call. Khan explained that cutting non-televised house shows created scarcityboosting demand and ticket prices for RAW, SmackDown, and premium events.
WWEs European expansion is also driving up demand in the U.S., with Royal Rumble in Saudi Arabia set to further squeeze availability. Despite prices jumping up to 60% year-over-year, attendance for RAW and SmackDown remains strongaveraging over 11,500 fans per show.
Hollands take might not sit well with fans who feel priced outbut it reflects the reality of WWEs current business model: fewer shows, higher prices, and a relentless push for profit.
Do you think Ridge Holland has a point about WWEs pricing strategy? Or is the company alienating its core audience in pursuit of big money? Drop your take in the comments and let us know what you think.
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