Tony Khan has addressed the noticeable dip in AEWs television ratings, which comes on the heels of recent changes to the Nielsen ratings system.
During the AEW WrestleDream media call, Khan responded to a question about how the new ratings methodology has impacted not just AEW, but pro wrestling viewership across the board.
Khan made it clear hes monitoring the situation closely. While recent episodes of AEW Dynamite have shown lower numbers than expected, he remains confident in AEWs overall trajectory. He pointed out that 2025 has still been a strong year for the company and that the wrestling industry in general is holding steady despite the shifts.
Rather than criticizing the new Nielsen system, Khan described it as a significant but interesting development. The updated methodology, which relies more heavily on big data, has caused some short-term confusion in the television industry. However, Khan believes it may ultimately provide a more modern reflection of viewing habits.
He also stressed that AEW has always been a company that adapts well to change. As traditional TV ratings continue to lose influence in a digital-first world, Khans response suggests that AEW is focused on long-term growth and maintaining its momentum across multiple platformsnot just cable television.
With Nielsens new system shaking up how viewership is measured, the question now is whether traditional ratings still hold the same weight in 2025. Let us know what you think in the commentsare weekly TV numbers still the best way to measure success in pro wrestling today?
