
Braun Strowman didnt let Paul Heyman have the last word in their back-and-forthand he used the moment to promote his brand-new USA Network show.
On October 9, Strowman responded to Heymans sarcastic jab from a day earlier with a tweet that managed to be both polite and perfectly on-brand. He thanked Heyman for his thoughtful, kind, caring note before pivoting to plug his upcoming cooking show, Everything On The Menu, premiering October 24 on USA Network right after WWE SmackDown.
Attached to the post was a short video preview of the new show, featuring Strowman in the kitchen showing off his cooking skills and humor. This exchange comes after Heymans response to Strowmans original jab, where he mocked Brauns relevance by saying he was relieved and celebratory to learn Strowman was still alive. Heymans signature sarcasm quickly caught fire online, but Strowmans comeback may have shifted the narrative back in his favor.
By turning an online insult into a promotional moment, Strowman showed he knows exactly how to turn heat into hype.
Do you think Braun Strowman handled Paul Heymans insult perfectly, or was Heymans response still the better burn? Please share your thoughts and feedback in the comment section below.