(BRAIN) The wheel brand Fulcrum and textile brand Polartec are joining forces for a co-branded wheelset, wheel bag, and cap.
The wheel bag is made ofPolartec Power Shield Pro fabric, which is made using a sustainable non-PFAS monolithic membrane. The bags, co-branded with the two brands' logos, can be converted into "a sleek, fashion-forward travel bag," Fulcrum said in a press release. "Seriously," it added.
Meanwhile, the included matching cycling cap is "highly breathable and quick drying fabric shelters you from the sun and humidity reinforcing the brands objective to blend on-bike functionality with off-bike style." Seriously. (We added that).
As for the Sharq PolartecEditionwheels, they feature exclusive graphics and both brand logos on Fulcrum's Sharq wheels, which feature Fulcrum's 2-Wave rim design, 25 mm inner rim width, and 2-WAY FIT tubeless, undrilled rim bed. The wheels are engineered in Italy and made in the EU, and weigh 1,440 grams.
The wheels are available with HG or XDr freewheel bodies for$ 2,807 including the bags and cap.
More information:fulcrumwheels.com.