WWEs massive $1.625 billion deal with ESPN kicks off in 2026 and TKO executives are already hyping the first event like its the biggest show on Earth.
During TKOs Q2 2025 earnings call, Chief Operating Officer Mark Shapiro didnt hold back. While he didnt name the exact event, Shapiro made it clear that the first WWE Premium Live Event on ESPN will be treated on the same level as the NFLs biggest night.
ESPN is set to simulcast the Super Bowl with ABC in 2026 so the comparisons are about to get very real. The company expects WWEs debut event on ESPNs new $29.99/month streaming service to be delivered at the same level of prestige and visibility.
While TKO didnt name the first Premium Live Event, Dave Meltzer reported on Wrestling Observer Radio that WrestleMania 42 is expected to kick off the ESPN era.
Shapiro also admitted that TKO could have gone with another network for slightly more money but they saw more long-term value teaming with ESPN.
That five-year deal worth $325 million annually starts in 2026 and includes 10 Premium Live Events across 12 nights. The cost to fans? A steep jump from the $10.99 they currently pay on Peacock to $29.99/month or $299/year on ESPNs new platform.
WWE may be cashing in with ESPN, but theyre also betting that fans will follow no matter the price tag.
Do you think WrestleMania 42 will really feel like a Super Bowl-level event and is it worth $29.99 a month? Sound off in the comments below.
Please credit Ringside News if you use the above transcript in your publication.
