Minje Lee, a 29-year-old Australian, is certainly one of the main faces of women's golf. Her career is marked by successes and great moments, and Lee has never hidden the passion and love she has for this sport.
In recent years, sports governing bodies have increasingly focused on marketing and promotion, including the main organizations in the golf world.
Women's golf has made great strides in recent years, and it seems that after the COVID period, the popularity of this sport has grown rapidly.
Minje Lee also spoke about this during the press conference, stressing that she has noticed a greater interest in golf among children and young people.
"I think definitely like after COVID a lot more people came out to play. That was kind of a weird -- it was weird, right? It was like a weird time in everybody's lives. I think a lot more children and even just younger -- I want to say youth and younger people are wanting to play, even like casually. All of my friends have picked up golf, and it's kind of cool to see, not that they ever invite me out."- she said.
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Older groups
The Australian has noticed more and more children who are interested in the sport and show a love for it. However, she points out that older fans of this sport are also equally interested in golf, asking her for an autograph.
She believes that it is necessary to put emphasis on everything, and to work on promoting golf regardless of the target group.
It seems that balance is the most important thing in life, as well as in this example.
"No, it's just really cool that I'm able to share the game that I'm so passionate about with them. It's just kind of fun. It has been a great journey to see younger kids get involved and coming out to events. There's so many children who want autographs. Actually, funny story, the other week there was like some older people, and they were like we're the big kids. Can we get autographs too? I was like, of course. I like the big kids as well.
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No, it's great to see, and I think we're kind of -- you know, we're consistently going on an upward trend in kids coming, kids playing and getting involved. I think we're only going from strength to strength."
