WWE might not be trying to win every weekendbut according to Dave Meltzer, theyre doing just enough to keep AEW from thriving.
On the July 12, 2025 episode of Wrestling Observer Radio, Meltzer dove into WWEs current strategy of stacking events against AEW shows, particularly noting how WWE loaded the same weekend as AEW All In: Texas with Saturday Nights Main Event, NXT Great American Bash, and Evolution. But its not about ratings domination. Meltzer believes the true goal is to drain AEWs momentum over time.
Meltzer also tied WWEs behavior to Vince McMahons post-WCW mindsetan aggressive survival instinct that treats any competitor as a threat from day one. According to Meltzer, even WWE President Nick Khan appears to have adopted this approach despite not coming from a wrestling background.
This kind of death by a thousand cuts strategy isnt about big momentsits about consistency. WWE doesnt need to kill AEW in one blow. They just need to keep them from thriving.
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