WWE isnt being subtle anymore. The company has booked its Great American Bash and Saturday Nights Main Event for July 12the exact same day AEW is running All In: Texas at Globe Life Field. Its the latest move in a growing pattern of counter-scheduling, a strategy WWE also used earlier this year when NXT Battleground went head-to-head with AEWs Double or Nothing.
But Dave Meltzer believes WWE is playing a losing game. During the June 7, 2025 episode of Wrestling Observer Radio, Meltzer and Garrett Gonzales broke down why this old-school tactic may not hurt AEW the way it once decimated Jim Crockett Promotions.
Meltzer emphasized that AEW isnt dependent on pay-per-view revenue in the same way WCW was in the past.
He acknowledged WWE might be doing it to flood coverage or create distractionsbut thats not going to magically erase AEWs fanbase.
Instead of engaging in a counter-offensive, Meltzer thinks AEW should stick to its core mission.
Still, he didnt rule out smart tactical responses if needed.
Garrett Gonzales pointed out that Tony Khan has stayed relatively quiet about WWEs schedule maneuvers.
Meltzer supported that strategy but added a warning.
WWE might be pulling pages from an old playbook, but AEW isnt flinchingand that says a lot about where the industry stands today. The wrestling war might not be as loud as it was during the Monday Night era, but the shots are still being fired. Whether this strategy fizzles out or sparks something bigger, fans are in for one hell of a power struggle.
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Do you think WWEs counter-scheduling is smart business or a worn-out tactic that wont work anymore? Please share your thoughts and feedback in the comment section below.
